French Embassy in Denmark
The French government has in the past few years pushed towards a common utilization of new technologies in the fields of information and communication. The main mediums that were focused on at the French Embassy in Denmark were social media and videos. The use of Facebook was introduced and a new strategy of targeted emailing was put into practice. A lighter and more message-oriented designs for institutional communication (newsletters, posters) were also made and used. Forerunner in terms of the use of videos among its peer, the Embassy also made several clips presenting the community and its activities.